The Growth Stock Concept
The growth stock concept is well entrenched, with the great majority of investors long having recognized growth stocks as a major type of investment opportunity. Everybody loves a true growth stock. Other things being equal, a growth stock is definitely preferred to a nongrowth stock. Generally, you are expected to pay some premium for a growth stock. The important think is not to overpay for it. Also, you should subject a growth stock to the same rigid standards of scrutiny as you would any other stock you buy.
Nothing but the most exceptional cases should induce you to buy into companies without a solid record of growth. Avoid companies which are largely based on expectations or “projected” growth. Even a good record of growth in the past is not necessarily necessarily indicative of its future trend.
Still, basic data is important. Perhaps the single most revealing and surest yardstick of industry or corporate growth is profit margin. A widening profit margin always means better cost control, lower production costs and other management features which are classic characteristics of a growth company.
This and other “fundamentals” about a company or industry are what make a situation basically attractive. Beginners would do well to get involved only with situations sound in “fundamentals,” though a brilliantly timed purchase of even a basically unattractive stock might work out well.
The market is always in the habit of overbuying stocks of
favored groups or overselling shares of “deflated” industries. It pays not to overreach for or chase after any stock. There is nothing permanent in the growth of any industry group. Just as yesterday’s glamour stocks have become today’s wallflowers, so today’s favorites could be tomorrow’s laggards. The glamour of uraniums, airlines, oils, etc., came and went. We have just witnessed the rise and fall, temporarily at least, of electronics, bowl-ing and boating” No one knows how long the market’s current favorites such as toys, department stores, banks, insurance com-panies, and savings and loan associations will _be able to occupy the center of the market spotlight.